Before you start working with AdWords and learn about every component of the account and options you can use to upgrade your work, you should completely comprehend the AdWords account structure. Not exclusively will this assistance you with organizing your battle, yet it will enable you to get a handle on how AdWords program functions and how to create and oversee effective crusades.

There are three layers that make up AdWords program and they represent different levels of the account.

Campaign

When you get to your account, you can create campaigns. Each campaign has its own settings and spending plan, which causes you decide the amount you will spend on that specific campaign, just as where and when your ad will appear.

Creating different campaigns is prescribed if you have a few types of products or services you need to advertise, just as if you need to pick different settings to optimize the range for different product or services. For instance, if you are an apparel brand, you would create different campaigns for women’s, men’s and kids’ clothes. For this situation, you fundamentally separate the types of products with the goal that you can employ different campaign settings so as to optimize the campaign and maximize the click through rate.

Each campaign has a specific number of ad groups.

Account

One account is related with one email address, a password and billing information. Despite the fact that you can enable different users to get to the account, using account get to settings, one account is constantly linked to a single email address which is viewed as primary.

Ad Group

An ad gather is a gathering of comparable or related ads and catchphrases. Ad bunches help you center around different products inside a particular type of product. For example, if you have created separate campaigns for different types of clothing, you would focus on a single type of clothing inside an ad gathering. If the campaign was intended to promote ladies’ clothes, you would create ad bunches for dresses, trousers, T-shirts, totes, etc.

When you create an ad group, you have to choose a list of keywords that are related to the ads or the ad group.

Here is one Google’s suggestion on how to organize a group of products inside AdWords account:

Despite the fact that the account limitations enable you to create a bigger number of campaigns, ad groups and ads, a general recommendation is to create campaigns with several ad gatherings. Every ad gathering should have somewhere in the range of two and four ads and you should ad somewhere in the range of 10 and 35 keywords for every ad gathering. Google recommends using this structure as it is a lot less demanding to deal with and deal with your account, if you have a simple structure. This will enable you to quickly navigate through the account and screen the performance of your ads.