The first thing you need to do, in order to start using Google advertising program, is to create a Google AdWords account.
If you don’t have a Google account, you should create one and sign in, so as to proceed. Then again, if you have a Google account, ensure you are signed in and click on “Sign in” at the upper right corner of the page. You will be approached to affirm your password, and after that you will be diverted to your Google AdWords account.
The account contains a few tabs that allow you to create and screen campaigns through this advertising program. We will begin with the home tab of the account. This is the place you can see the subtleties related to the majority of the campaigns you are running. You can monitor clicks, impressions and spending plan, you can break down performance graphs and think about different metrics, for example, clicks versus impressions, CTR versus costs, and so forth. This is essentially the review of the account activity.
About the Campaign
The second tab of the Google AdWords account provides insights regarding the campaigns you are running, which is the reason you will use this tab to screen the AdWords campaigns. Other than the nitty gritty information about the campaign, as far as clicks, CTR, costs, etc. this piece of the account allows you to get to the settings, ad groups, keywords, etc. Use the menu on the left to see the information about the specific campaign. You can also screen campaigns by choosing a specific time period, for example, last week, last month, or you can even choose a custom time period.
Campaign tab of the Google AdWords account is typically set as default page, implying this is the page you will see each time you sign in to the account, except if you pick otherwise.
The final tab demonstrates the devices that can assist you with optimization of the campaign and checking the outcomes. Google Analytics assists with tracking changes by defining objectives. Keyword Planner will help with choice of the keywords, while Ad Preview and Diagnosis apparatus will exhibit the appearance of your ads in the query output, which allows you to review the ads before publishing them.
Google AdWords Account Settings
Before you start working with Google AdWords campaigns, you should get to the account settings so as to set up some account inclinations, which will help with tracking and checking your campaigns. Discover the choice to get to the drop-down menu in the upper right corner of your account.
Click on “Account settings” to get to the settings and choose the inclinations related to your account.
Account Access
This piece of account settings allows you to add users that will most likely deal with the account in question. This option is especially useful when there are a few persons administrating the equivalent AdWords account, and overseeing different campaign groups from one spot. One account will be marked as essential, and it will have administrative access. While adding different users, you can choose different levels, which will figure out what they see inside the account:
- Read-only access – The user can only view campaigns and create reports.
- Email-only access – The user can only receive alerts and reports via email.
- Administrative access – The user can manage all of the aspects of the account.
- Standard access – The user can make changes to the campaigns.
Preferences
Here is the place you choose the essential email address, language and number organization preferences, just as the time zone. Choosing time zone is profoundly prescribed as this is the time that will be shown in your account statistics and reports.
Linked Accounts
The second part of the settings enables you to optimize your campaigns and provide stunningly better bits of knowledge into campaign productivity by linking other Google accounts, for example, Google Analytics account, Google Webmaster Tools or Google Play.
Notification Settings
You can create alerts and choose which campaign information will be conveyed to your email routinely. This is an extremely useful option if you need to monitor the campaign routinely and to be informed about changes that may affecting the performance of your campaign.
Billing Settings
You can ad charging information in the first place, before you even start making a campaign, or you can choose to do this later. If you need to get to these settings, use a similar drop-down menu at the upper right corner. You should choose:
- Name and address 38
- How you pay (automatic or manual payments)
- Credit or debit card information
- Billing communication language
- Accepting terms and conditions
- The country or territory where the billing address is located
- The account type
Other Options
There are other options, available inside the “Campaign” tab of the account, which include the following:
Shared library
If you want to create settings that will be shared with different campaigns or ad groups, you should use this option. You can create shared ads, offer strategies, spending plan, negative keywords, etc.
Reports
As you monitor your campaigns, you can create and spare reports which can enable you to break down the performance of specific keywords or ads. You can also download or email the report. You should get to the campaign for which you want to create a report, and use the catch to get to the report setting.
Bulk Operation
This option allows you to automate a few parts of your account in different ways. For instance, automated tenets can assist you with managing a campaign or booking ads, while bulk uploads can create and alter keywords in mass. Additional options incorporate contents and bulk edits.
Account Limitations
With regards to campaigns, ads and keywords, there are a few limitations you should have at the top of the priority list. Despite the fact that most advertisers scarcely ever achieve such limitations, it merits referencing them. Using the Google AdWords account you can have up to:
- 4 million active or paused ads per account
- 5 million ad group focusing on items per account
- 1 million campaign focusing on items per account
- 10,000 location targets for every campaign, including up to 500 nearness targets for each campaign
- 20 shared negative placement lists per account
- 65,000 placements for each negative placement list
- 11,000 shared spending plans for each account
- 20 shared negative keyword lists per account
- 5,000 keywords for each negative keyword list
- 10,000 campaigns (this incorporates active and paused campaigns)
- 20,000 ad groups for every campaign
- 20,000 ad group focusing on items per ad group
- 300 image/exhibition ads
- 50 content and non-image/gallery ads per ad group
