The whole world is going mobile. So should your eCommerce website. Mobile SEO is something you should focus on with your eCommerce to make the most out of your performance. The number of customers buying from their phones is developing continuously. Even however they for the most part use it for browsing, a huge rise in the number of purchases is also noticed.
One of the approaches to address the issue of a mobile-friendly site was to have a mobile version of the website. This means the desktop version would be an essential asset, while the mobile version would be loaded for the mobile users. This practice is never again recommended for two reasons.
First, it gives precedence to the desktop version. However, the search engines currently consider mobile-friendliness as one of the most important elements for positioning, and really, give priority to the mobile-friendly websites in the search results. Secondly, having this separate mobile version can somewhat limit the user experience, because the site probably won’t be completely recreated for mobile.
Instead of this solution, there are different strategies to optimize a website for mobile devices.
Video format
Mobile devices have certain limitations when it comes to how they access and present content of the internet, and glimmer videos are a piece of these limitations. Most mobile SEO won’t bolster this format. In addition to the fact that this leads to a poor user experience, however it also affects sales negatively.
Having in mind that videos are a prevalent type of content and can increase the performance of your website, you should not abstain from utilizing them. To fix the issue, use HTML5 video instead. It will ensure that the video is played correctly on mobile devices, thus not hurting the mobile user experience.
Increase site speed
A user accessing your website by means of a mobile SEO often has a slower internet connection than the desktop users because 3G network takes more to stack content. This means site speed is even more important concerning mobile users.
Browsing and buying online through a mobile device is more “in a hurry” activity, and it is expected to be done rather rapidly. Therefore, your website needs to stack quick to provide great user experience and to keep the users on track until they have eventually completed the purchase.
Mobile-friendly configuration
These days, when designing an eCommerce website, or any website for that matter, you need to use a responsive design. This means you will be creating one website.
Still, this site will automatically modify regardless of the type of device you use to access it. So a responsive design resizes to provide a mobile-friendly experience. There is no need to zoom in to see the text because the content will be adapted to the little screen.
Design with mobile user in mind
When you are creating a mobile-friendly website, have mobile users in mind and how they interact with the site. Make alternatives tappable, not clickable. Mobile users tap with their fingers which are less precise than a mouse cursor, which means that the buttons should be bigger on a mobile website to make them more responsive.
It is also helpful to have the most important things centrally located. This ensures the highest level of visibility, and this is especially important when it comes to CTA buttons.
The less they need to look to discover the button, the more likely they are to tap on it. Therefore, the most important alternatives should be toward the beginning of the page, to make them visible when the user gets to the page, before looking down to see the rest of the content.
Based on the current trends and where they are taking us, it is expected that we will soon witness the rise of mobile-first websites. This means in the future, we will be designing websites for mobile first, and then we will adjust them to a desktop view. It is just normal to expect this, as the number of mobile users is continually on the rise.
For eCommerce businesses, it means that mobile SEO, just as overall mobile strategy including advancement, content creation, and mobile SEO investigation, will become an essential part of eCommerce SEO.
